Know what an influencer is really worth before you pay them.
Paste an Instagram handle. In seconds you get engagement rate, estimated reach, audience-quality scoring, risk flags and the rate a post should actually cost — so every collab you sign is a decision, not a gamble.
Free plan includes 1 lookup a day. No credit card to start.
@studio.marlowe
Digital creator · Mid-tier
Followers
86.4K
Engagement rate
3.42%
Est. reach / post
26K–36K
Audience quality
81/100
Fair rate / post
$780–$1,320
Est. CPM
$33.80
Engagement beats the 2.5% mid-tier norm, comments track likes organically, and posting is consistent at 3.4/week.
Everything you'd ask an agency for, without the retainer
Real engagement, not follower theater
We read the last 12 posts and compute engagement rate against the benchmark for that follower tier, so a 500k account with dead comments can't hide.
Reach and CPM you can budget against
Estimated reach per post and per story, plus the CPM implied by a fair rate — the numbers you need to compare two creators side by side.
Authenticity checks before the contract
Comment-to-like ratio, posting consistency and niche fit flag pod activity, bought followers and off-brand audiences.
A fair price to open with
A suggested rate range per sponsored post, derived from reach and engagement — so you never negotiate from their number alone.
- 01
Enter the handle
Any public Instagram account — @maisa, a creator from your DMs, a competitor's last collab.
- 02
We pull and normalize the public signals
Followers, recent post performance, category and bio, standardized into one comparable profile.
- 03
Read the report, then negotiate
Engagement, reach, quality score, risk flags and a fair rate range you can bring to the conversation.
Questions, answered
Your next collab should pay for itself.
Start with a free lookup and see how a creator's numbers hold up.